What Is Public Relations ?

Public relations (PR) is a way for companies, organizations or people to enhance their reputations. This task typically is performed by public relations professionals or PR firms on behalf of their clients. PR usually involves communicating with the media and through the media to present the clients in the most favorable way possible. It also often involves cooperative efforts with other people and organizations to create good will within the community and enhance the client's image.

Image is Important

The business world can be extremely competitive. Companies typically want to have something that makes them stand out from the crowd, something that makes them more appealing and interesting to both members of the public and the media. A favorable image can help increase a company's sales, and negative publicity can damage a company's reputation and decrease sales.

PR Departments

PR can give consumers and the media a better understanding of how a company works. Within a company, a PR department might also be called a public information department or acustomer relations department. These departments assist customers if they have any problems with the company. They usually try to show the company at its best. PR departments also might conduct research to learn how satisfied customers are with the company and its products.

Typical work activities

A public relations (PR) officer often works in-house and can be found in both the private and public sectors: from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies.

The role is very varied and will depend on the organisation and sector. Tasks typically involve:

·         planning, developing and implementing PR strategies;

·         liaising with colleagues and key spokespeople;

·         liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;

·         researching, writing and distributing press releases to targeted media;

·         collating and analysing media coverage;

·         writing and editing in-house magazines, case studies, speeches, articles and annual reports;

·         preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;

·         devising and coordinating photo opportunities;

·         organising events including press conferences, exhibitions, open days and press tours;

·         maintaining and updating information on the organisation's website;

·         sourcing and managing speaking and sponsorship opportunities;

·         commissioning market research;

·         fostering community relations through events such as open days and through involvement in community initiatives;

·         managing the PR aspect of a potential crisis situation.

sumber : Google